BRILLIANT RESULTS
Created an emotional platform for the brand, a unifying idea and a springboard for all future comms.
SIMPLE QUESTION
Wot would a bold step into OOH look like for an ambitious Health food brand?
WHO WOT WHY'S ANSWER
DRINK LIFE TO THE FULL is a positive life-affirming call to arms for the nation.
Make a positive statement that demonstrates a shared attitude to life. Celebrate the brand and its on pack iconography for stand out and recognition.
“The Who Wot Why team took the time to understand our challenge and the target consumer. They got the brand tone and attitude and the work flowed from there. I thoroughly appreciated the regular contact with the senior team as well as being able to roll our sleeves together to get to an impactful creative that has been key in increasing our awareness.”
- Sam Maguire, Head of Marketing at Rude Health.
