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Who Wot Why evolve existing brand identities and create fresh new brand identities.
Simple to follow tool kits for client internal or external design resource.
Consistent, yet flexible for any media output, and a joined up visual and tonal coms journey.
POPEYES BRAND IDENTITY
Look and feel: Bringing to life the ‘poppin’ New Orleans musical roots of the brand.
Building on bold colours and energy of the brand. Toolkits for both the overall communication and the more specialist restaurant spaces.
A consistent brand look, feel and story from advertising to ‘poppin’ point of sale.
Bespoke assets: Unique Headline font building on Logo style. Colour palette to differentiate product offerings. Tone of voice guide. Flexible layout grid system. Background textures for different products and occasions. Graphic and photographic assets.
GREENPEACE
BIG PLASTIC COUNT CAMPAIGN IDENTITY
Look and feel: A nod to disruption and activism but with family appeal.
Bold ‘slightly’ punky font and colour palette. Writing tone of voice. Photography style guide.
Bespoke assets: Logo lock up. Multiple Icon designs for survey. Background textures and colour ways.
METTLE BRAND IDENTITY
Look and feel: A ‘non’ worthy brand identity for the Bear Grylls mental health app. Embracing Bears intrepid positive spirit to overcome adversity.
Colour palette tones to work for different app / phone modes. Exploration into product design.
Bespoke assets: Logo and app icon.
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