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BRILLIANT RESULTS
Awareness increased 28%.
Ad Recall reached 54% with 85% liking or even loving the ads.
SIMPLE QUESTION
How do you make people believe Pip & Nut tastes better, when every other peanut butter would say that?
WHO WOT WHY'S ANSWER
OBSESSION lets the all-consuming consumers speak for themselves by highlighting their genuine delight from their socials.
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