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BRILLIANT RESULTS
Achieved c. 19% value share (London) overtaking the category leader
7% increase in awareness pre / post Jan 2025 campaign
Loved advertising - 85% liked / loved; 5.6 System 1 Star Rating
SIMPLE QUESTION
How do you drive brand love and market share when people think all quality nut butters are pretty much the same?
WHO WOT WHY'S ANSWER
Invite people into the mass cult that is Pip & Nut’s fandom
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