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BRILLIANT RESULTS

Most successful launch of a Prime Video film of all time, dubbing it “Peak Marketing”.

SIMPLE QUESTION 

How do you make Borat 2 a must watch during a content-saturated pandemic?

WHO WOT WHY'S  ANSWER 

WEAR MASK. SAVE LIVE sees Borat pervert the country’s most iconic locations, and subvert a life-saving message during lockdown for maximum cut through and PR impact.

"Who Wot Why's great achievement was to take a brief inspired by Borat's outrageous, irreverent spirit and translate it into creative executions that mimicked the boundary pushing humour that makes Borat so unique. Their contribution to the campaign helped to drive our ambition to demonstrate to a whole new audience that just when 2021 couldn't get any crazier, Borat was back and there was no escaping him!”

- Folu Merriman-Johnson, Amazon Originals and Exclusives Marketing Lead.

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